Entries from Search Engine Roundtable tagged with 'competitive research'

Tools to Analyze Backlink Anchor Text

Search Engine Journal writer Ann Smarty talks about how exploration of competitors' backlinks can give you an idea of your competition's link building strategy and help you with keyword research among other things. She provides some tools for how to...

"Operation Camouflage" Allows You to Hide From Competitors, But Can't You Just Place Your Ads Lower?

There is an interesting proposition on the Engine Ready Newsletter about a Google AdWords strategy called Operation Camouflage that involves advertisers to geotarget their ads away from their competitors so that their competitors believe that they have stopped advertising (and...


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