Matt Cutts: Google's Search Results Will Always Be In Flux

Apr 2, 2014 • 8:57 am | comments (13) by twitter Google+ | Filed Under Google Search Engine Optimization
 

matt cutts shirt changingIn an April 1st video released by Google's Matt Cutts - Matt makes it clear, Google will never stop adapting, changing the search results. The search results will always be changing, the result of that change is "flux," Matt said.

Google has to change because the web is changing, searchers are changing, devices are changing and spammers are changing.

Even if the results are perfect today, Cutts said, they still need to work on making them perfect in the future. Why? Because searchers will demand more and more.

So yes, SEOs, you need to always be adapting and changing as well.

Here is the video and yes, you will notice his shirt is changing colors as he does this video (that was part of the April Fools bit).

Forum discussion at Google+ and Twitter.

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Comments:

Robert Owlett

04/02/2014 01:08 pm

I have one of those shirts!

Jonny

04/02/2014 02:41 pm

of course, otherwise less money for google. also they doing it to hide their inability to get rid of spam, so decided to kill all white/black/popular/high quality/etc sites (except their own and from whitelist)

set yourself up for a fall...

04/02/2014 03:28 pm

It would make sense if the changes were for the better. In fact it would be really impressive if after changes things were amazing. Alas, Matt epic fail every update. So rather than being great and wonderful, google search is at best very mediocre and getting worse.

Raj

04/02/2014 04:13 pm

Really great thing! We all want to hear such kinds of thing from long time. I hope you will work in the right direction.

Soni Sharma

04/02/2014 05:07 pm

Change is the law of nature... :)

Top Web Hosting Deals

04/02/2014 05:27 pm

Whosoever desires constant success must change his conduct with the times.

asefati

04/02/2014 06:20 pm

good more work for us ;)

Charu Rastogi

04/03/2014 04:37 am

It is very necessary to improvise the quality for search results and this way online marketers will pay attention towards the quality work which is very important too.

Sweetha_honey

04/03/2014 07:55 am

I love you Sweetha

Patti Paz

04/03/2014 12:02 pm

say WHAT. . .? ? ?

Patti Paz

04/03/2014 12:03 pm

I just wonder that if Google took a survey if the majority of people would agree "Even if the results are perfect today, Cutts said, they still need to work on making them perfect in the future. Why? Because searchers will demand more and more." Are the results today PERFECT? What or who can ever be perfect

tomshark

04/03/2014 01:27 pm

Dave in the UK doesn't seem happy about Google... Matts answer seems a tiny bit smug.

NeilPearson

04/04/2014 12:48 am

Matts answers are always smug

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