Google: Stop Using PageRank As A Metric, We Won't Be Updating It In The Future

Nov 24, 2014 - 8:10 am 41 by
Filed Under Google Updates

Google PageRankThe last Google Toolbar PageRank update was 11 months and 18 days ago, almost a year ago, on December 6, 2013. Google's John Mueller has told in a video hangout that there probably won't be PageRank updates in the future.

But now, John Mueller wrote it out in a Google Webmaster Help thread saying Google "have no plans to do further updates," around PageRank. He even said webmasters and SEOs should stop using "PageRank or links as a metric" around their web sites.

Here is the full quote:

I wouldn't use PageRank or links as a metric. We've last updated PageRank more than a year ago (as far as I recall) and have no plans to do further updates. Think about what you want users to do on your site, and consider an appropriate metric for that. http://googlewebmastercentral.blogspot.ch/2011/06/beyond-pagerank-graduating-to.html

And just a reminder, that toolbar PageRank refresh from about a year ago, was an accident. If that didn't happen, it would have been almost 22 months since a toolbar PageRank update.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 25, 2024

Apr 25, 2024 - 4:00 pm
Google Updates

Google March Core Update Still Rolling Out & Heated SEO Chatter Continue

Apr 25, 2024 - 7:51 am
Google

Report: How Prabhakar Raghavan Killed Google Search

Apr 25, 2024 - 7:41 am
Google Search Engine Optimization

Google Favicon Documentation Adds Rel Attribute Value Definitions

Apr 25, 2024 - 7:31 am
Google Ads

Google Ads API Version 16.1 Now Available

Apr 25, 2024 - 7:21 am
Google Search Engine Optimization

Google: Splitting & Merging Sites Takes Longer Than Normal Site Migrations

Apr 25, 2024 - 7:11 am
Previous Story: Google Contributor Program Will Fail