Google Instant Apps In Mobile Search Results

Sep 12, 2018 - 7:20 am 3 by
Filed Under Google

Google Mobile Phone

Sometimes, espesially on Android devices, when you search Google, you may see a link for "instant apps." This actually dates back to 2015 when Google let you try apps without installing them, they called it app "streaming." But I guess now they call them "instant apps."

Typically you would see these links in the Google Play store to try out the app before you install it on your device. But sometimes they also show in Google mobile search on Android devices.

Franco Valentino posted an example on Twitter:

Google Search Instant App

When clicked on, it loads the app without officially installing it on your device.

Google said "Google Play Instant Apps are Play Store apps you can open before requiring installation. If you like the app you can download and purchase it if necessary from the Play Store."

Do you see these often in mobile search in Google?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Core Update Updates, Site Reputation Abuse Coming, Links, Ads & More

Apr 26, 2024 - 8:01 am
Google Search Engine Optimization

Google Publisher Center No Longer Allows Adding Publications

Apr 26, 2024 - 7:51 am
Google

Google Tests Placing The Snippet Date Next To URL

Apr 26, 2024 - 7:41 am
Google

Google Breaks Out Googlebot IP Ranges For User-Triggered Fetchers

Apr 26, 2024 - 7:31 am
Google News

Google Ad Revenue Up 13% & Bing Ads Revenue Up 12%

Apr 26, 2024 - 7:21 am
Google Ads

Google Ads Diagnostic Tool Low Keyword Quality Warning

Apr 26, 2024 - 7:11 am
Previous Story: Google Tests New Video Search Results Box