Google AdWords Bid Simulator Gets Estimate Conversion Values

Nov 15, 2013 • 8:10 am | comments (3) by twitter Google+ | Filed Under Google AdWords

Google AdWords Bid SimulatorGoogle quietly announced on Google+ a new feature added to their AdWords Bid Simulator.

The new feature shows you how bids impact conversion values within the tool. The example Google gave was:

For example, this improvement will help you see how a $.50 bid increase might impact sales for your business, so you can choose the right bid to maximize ROI.

Google created a new help document on how to estimate your results with bid simulators.

Forum discussion at Google+.

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11/17/2013 03:23 am

Google is real investing a lot of time in creating more features to enhance adword

Tom Lambert

11/17/2013 04:34 pm

Of course they are! It IS 95%+ of their revenue after all :)


11/26/2013 03:32 am

This must be a very rough estimate! There are so many external factors that contribute to a conversion. But any effort to help people understand the best way to increase their ROI must be a step in the right direction.

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