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TechCrunch falsely reported that Google is testing a new ad format for email subscriptions - it is not new. Search for [crate and barrel] or other terms and you may see it come up.
The deal is, this is something Google has tested for two years now and made official a few months ago.
In any event, have any of you tried it? Is it something you recommend other advertisers give a try?
Forum discussion at WebmasterWorld.
Comments:
Michael J. Kaye
01/03/2012 04:43 am
I have been trying it for a few weeks now on a fairly large advertiser account. We have seen a much lower sign-up rate than expected, but it not that bad as our primary goal is to drive traffic/revenue.
NMV
02/28/2012 09:49 pm
How do the contacts get passed on to you? Are they directly stored in your database or with Google?