Gambling Related Keywords Offering No Suggestions In Keyword Tool

Jan 26, 2011 • 8:16 am | comments (4) by twitter Google+ | Filed Under Google AdWords

Reported at WebmasterWorld, it appears that the Google keyword tool is blocking displaying suggested keywords for some gambling related terms.

For example, if you try plugging in [casino] into the tool, Google will not suggest any other related terms. Here is a screen shot:

Keyword Tool for Casino

I've tried this being signed in as well and it made no difference.

I am not sure if this is a new thing, a bug or intentional.

One AdWords advertiser was upset to not be able to use the tool to find related keywords. He asked:

Apparently Google has applied some kind of block for gambling keywords. Does anyone know of a setting that would get around this restriction?

I've tried that checking 'Include adult ideas' does not work.

Any ideas?

Forum discussion at WebmasterWorld.

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01/26/2011 04:35 pm

had the same issue yesterday.. but not with gambling terms.. me thinks it's a bug not a filter?

Kevin Smith

01/26/2011 04:36 pm

Anyone who knows the history of Google and the gambling industry (and I am going way back to the days when online casinos and sports books could actually advertise on AdWords) will tell you that Google is very hyper-sensitive to this sector. Even before they were public they took a very conservative approach and started to distance themselves. Not sure why the KW tool wouldn't even show you other words (in terms of their reasoning) but I am also not surprised to see this happen.


01/26/2011 07:50 pm

doubt this is permanent - G is happy to let webmasters use adwords for traffic acquisition, and obviously it can be used to gather data too. I pity the gaming webmasters who are "shooing in the dark" in terms of kw research, but hey - they can afford it, right? :)

collins anderson

01/26/2011 11:24 pm

They might be an error somewhere, except they want to start loosing customers

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