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Aaron Wall posted an example of a large brand manipulating Google through an old spam technique. In short, they were buying expired domains to piggy back off of the link popularity and anchor text of those old domains.
Aaron wall said, "buying expired domain names for links is something Matt Cutts loathes." What I find most interesting is the video he posted after (spam doesn't always interest me all that much these days).
This video was done by Matt Cutts of Google about two years ago. He talked about the first time he found search web spam.
One thing Aaron Wall (and Michael Gray) are good at is calling out double-standards specifically with Google.
Forum discussion at Sphinn.
Comments:
Pattanaik
07/29/2010 01:36 pm
Good share ...Barry...I kind of Like Matts he is the face of Google for most of us.
Sean
07/29/2010 07:17 pm
Will the present businesses or people involved in online business consider this kind of black-hat linking methods? I think the answer is absolutely No.
DeemasFashion
08/10/2011 09:47 am
hi i have seen almost all matt cutts videos and searched alot about expired domains link juice. every expert said it wont work for link building. but i have tried it my self and believe me expired domain worked. after few days of registering website its got the old PR. suppose it was PR4 but now it is PR3. but this is not the big difference. if PR is about authenticity of domain then it should be good. Then i experimentally purchased 5 expired domains. all got the old PR after few days. 3 of them were relevant keywords to my website. i put the almost same type of content as in old age in same 3 websites. google also index the pages quickly. but i am not sure that will they pass link juice or not? but about 2 domains that were not relevant, i ve put not so relevant content to old age and google doesnot index its pages since 3 weeks but both the domains have old age PR. now my question is that how should i know that this domain is passing PR or not? if i have similar relevant websites then should i link my own websites or 301 redirect these websites ? Thanks Zara Ahmad