There are reports that Microsoft is going to do a huge ad push in the UK in an effort to capture market share there. Currently, Microsoft's Bing has a 3% share of search, whereas Google holds about a 90% share.

Here is the news:

Microsoft is to launch a multimillion-pound TV ad campaign for its search engine Bing, as part of a major marketing push designed to challenge Google's dominance of the UK search market, MediaGuardian.co.uk can reveal.

Microsoft will certainly have its work cut out winning over consumers – it currently holds about a 3% share of the search market while Google controls about 90%.

"This is a big moment – we are taking out our slingshots and taking on Goliath," said the managing director and vice-president of consumer and online at Microsoft UK, Ashley Highfield, adding that he believed Bing met a real desire from both consumers and advertisers.

A WebmasterWorld thread has some comments, here is one:

In the UK I believe there is a large number of people who do not like Microsoft and unless they can hide their identity as far as Bing is concerned, I doubt they will make any great inroads however much money they pour into Bing. And that mention of taking out their slingshots and taking on Goliath is a joke! Who is the real Goliath between the two companies?

Forum discussion at WebmasterWorld.

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