Google Now Treats 410 Status Code As "More Permanent" Than 404 Status Code

Oct 27, 2009 • 9:37 am | comments (3) by twitter Google+ | Filed Under Google Search Engine Optimization
 

Historically, Google treated the 404 (page not found) and 410 (gone) server header page status codes as the same. Both meant, the page no longer exists.

Well, that has all changed now. Google is now treating the 410 as "more permanent" than the 404. Yes, this is a minor change but it is likely an important change for webmasters to note.

JohnMu of Google said in a Google Webmaster Help thread:

I followed up on the 404 vs 410 thing with the team here. As mentioned by some others here & elsewhere, we have generally been treating them the same in the past.

However, after looking at how webmasters use them in practice we are now treating the 410 HTTP result code as a bit "more permanent" than a 404. So if you're absolutely sure that a page no longer exists and will never exist again, using a 410 would likely be a good thing. I don't think it's worth rewriting a server to change from 404 to 410, but if you're looking at that part of your code anyway, you might as well choose the "permanent" result code if you can be absolutely sure that the URL will not be used again. If you can't be sure of that (for whatever reason), then I would recommend sticking to the 404 HTTP result code.

In the worst case, the 410 will be treated the same as a 404; in the best case it'll be a bit quicker & stickier :-).

So if you never ever will have a page return on a specific URL, then 410 it. But if you never will have a page return on a specific URL, then 404 it.

Forum discussion at Google Webmaster Help.

Previous story: Yet Another Bing October 2009 Update?
 

Comments:

Jonathan Alderson

10/27/2009 03:41 pm

Hmm. I'm pretty sure that under any circumstance where a specific page is to be singled out to be removed, and where header codes are being looked at, that there'd be alternative you could 301 to, surely?

Barry Schwartz

10/27/2009 03:41 pm

Jonathan, of course that is true.

Hamish

10/28/2009 05:26 am

Not necessarily. Lets say you had an url on your site (maybe put there by a hacker) that was totally dodgy, and maybe caused you to be blacklisted. Surely a 410 is a better way of getting it un-indexed, as a 301 suggests that you still want that page's link juice, and therefore you sort of condone that page's naughty existence!?

blog comments powered by Disqus