75% of SEOs Feel Google Loves Keywords in the URL

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September 8, 2009

75% of SEOs Feel Google Loves Keywords in the URL

About ten days ago, we asked our readers "Right Now, How Much is Google Loving Keywords in URL?" We have about a 185 responses in and I wanted to share the results. Overall, about 75% of the responses said that Google does love those keywords in the URL.

Let me give you the break down:

Question: Right Now, How Much is Google Loving Keywords in URL?

:: Lots Of Love said 97 respondents or 52%
:: Completely Loves Them said 41 respondents or 22%
:: No Change In Past Year said 36 respondents or 19%
:: Doesn't Hate Them said 6 respondents or 3%
:: Other answer... said 3 respondents or 2%
:: Hates Them said 2 respondents or 1%

The other responses were:

Yes but only for TLD's like com and net

don't know

loves in domain

Forum discussion continued at WebmasterWorld.

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posted rustybrick in Google Optimization at September 8, 2009 8:50 AM Comments (7)

Comments

I have to agree Google does love keyword rich domains and URLs (but shhhh don't let them know we know - I want to keep using them)...all of mine rank on page #1 with little to no promotion and some are in very competative niches like Real Estate.

Searchers also like keyword rich domains (I see higher click-throughs on my keyword rich domains) as they add to branding & marketing too.

Posted by Martin Maybruck at September 8, 2009 09:29

It does, but nowhere near as much as Bing! Even in massively competitive niches, domains laden with KWs triumph, including some amazing ones - just try search 'holidays' or 'cheap flights'...

Posted by Jack Adams at September 8, 2009 11:34

I agree, Lots of Love, but the effect is far greater for non-competitive terms. For competitive terms, backlinks trump Keywords in URL big time.

Posted by Richard Neuman at September 8, 2009 13:57

Yes, yes, yesssssssss, Google loves keyword rich URL's! These URL's will get your pages indexed much, much and much quicker on the keywords used. Saves you tons on Adwords expense...

Posted by Martijn de Visser at September 9, 2009 05:55

I definitely agree with this statement. Domains with strong keywords perform better on Google search.

Posted by Jessica-Lender at September 9, 2009 07:53

Yeah, I agree Google does like them. Do a search for seo company and seocompany.ca and seocompany.com appear on the first page.

With a keyword rich domain, you don't have to ask for anchor text links, which makes it easier to obtain keyword rich links.

Posted by No Name at September 9, 2009 10:25

I agree. By placing keywords in a URL (domain or path), an SEO can substantially increase search engine visibility. In addition I believe that keyword prominence in a Web page's title is equally important.

Posted by Karl at September 9, 2009 14:56

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