75% of SEOs Feel Google Loves Keywords in the URL

Sep 8, 2009 • 8:50 am | comments (12) by twitter Google+ | Filed Under Google Search Engine Optimization
 

About ten days ago, we asked our readers "Right Now, How Much is Google Loving Keywords in URL?" We have about a 185 responses in and I wanted to share the results. Overall, about 75% of the responses said that Google does love those keywords in the URL.

Let me give you the break down:

Question: Right Now, How Much is Google Loving Keywords in URL?

:: Lots Of Love said 97 respondents or 52% :: Completely Loves Them said 41 respondents or 22% :: No Change In Past Year said 36 respondents or 19% :: Doesn't Hate Them said 6 respondents or 3% :: Other answer... said 3 respondents or 2% :: Hates Them said 2 respondents or 1%

The other responses were:

Yes but only for TLD's like com and net
don't know
loves in domain

Forum discussion continued at WebmasterWorld.

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Comments:

Martin Maybruck

09/08/2009 01:29 pm

I have to agree Google does love keyword rich domains and URLs (but shhhh don't let them know we know - I want to keep using them)...all of mine rank on page #1 with little to no promotion and some are in very competative niches like Real Estate. Searchers also like keyword rich domains (I see higher click-throughs on my keyword rich domains) as they add to branding & marketing too.

Jack Adams

09/08/2009 03:34 pm

It does, but nowhere near as much as Bing! Even in massively competitive niches, domains laden with KWs triumph, including some amazing ones - just try search 'holidays' or 'cheap flights'...

Richard Neuman

09/08/2009 05:57 pm

I agree, Lots of Love, but the effect is far greater for non-competitive terms. For competitive terms, backlinks trump Keywords in URL big time.

Martijn de Visser

09/09/2009 09:55 am

Yes, yes, yesssssssss, Google loves keyword rich URL's! These URL's will get your pages indexed much, much and much quicker on the keywords used. Saves you tons on Adwords expense...

Jessica-Lender

09/09/2009 11:53 am

I definitely agree with this statement. Domains with strong keywords perform better on Google search.

No Name

09/09/2009 02:25 pm

Yeah, I agree Google does like them. Do a search for seo company and seocompany.ca and seocompany.com appear on the first page. With a keyword rich domain, you don't have to ask for anchor text links, which makes it easier to obtain keyword rich links.

Karl

09/09/2009 06:56 pm

I agree. By placing keywords in a URL (domain or path), an SEO can substantially increase search engine visibility. In addition I believe that keyword prominence in a Web page's title is equally important.

Seryhu

04/20/2010 08:09 pm

Great information. Question: is it beneficial at all to add extra keywords in the URL, like: ..com/Lawyer-lawyers-attorney-attorneys-defense-lawyer....

The Four Hour Book

10/05/2010 01:58 am

The closer to the root domain you can place your keywords, the better. If possible buy the .com even for long tail keywords. Google will give you a big advantage over that.

steve

04/28/2011 10:16 am

When you set up your keywords, you are telling people that your site is relevant to those keyword(s). In other words, you have a solution to their problem.

steve

04/28/2011 10:17 am

When you set up your keywords, you are telling people that your site is relevant to those keyword(s). In other words, you have a solution to their problem.

steve

04/28/2011 10:19 am

In order to improve search engine ranking Google you must ensure that you are using rich keywords in the content. it will boost your site

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