Live Coverage of Ask The Search Engines at SMX West

Feb 12, 2009 • 4:25 pm | comments (0) by twitter Google+ | Filed Under Search Marketing Expo 2009 West
 

Below is live coverage of the Ask The Search Engines from SMX West 2009 conference.

This coverage is provided by both Barry Schwartz, the editor of the Search Engine Roundtable and Keri Morgret of Morgret Designs.

We are using a live blogging tool to provide the real time coverage. We will publish the archive below after the session is completed. In addition, you can interact with us and while we are live blogging, so feel free to ask us questions as we blog.

Ask The Search Engines(02/12/2009) 
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1:01
Barry Schwartz:  Okay, so the news about the new Canonical tag is our a bit early, SELand has a story that sums it up at http://searchengineland.com/canonical-tag-16537
1:02
Barry Schwartz:  The Search Engines will be talking about this on the panel
1:02
Barry Schwartz:  Session starts in 30 minutes
1:07
[Comment From Guest]
Hi Barry. Is this where Matt Cutts participate? Thanks. Harith
1:07
Barry Schwartz:  Yes
1:08
Barry Schwartz:  Ask The Search Engines - Put your questions to this panel of search engine engineers and representatives who know how things work behind the scenes in terms of indexing and ranking pages

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Q&A Moderator: Todd Friesen, President, Oilman SEO

Speakers:

Matt Cutts, Software Engineer, Google Inc.
Keith Hogan, Vice President, Search Technology, Ask.com
Sasi Parthasarathy, Program Manager, Live Search, Microsoft
Sharad Verma, Senior Manager, Yahoo! Search Technology, Yahoo!
1:08
[Comment From Harith]
A question to Matt Cutts: Aren't you going to blog more details about the issue of google.co.jp?
1:09
Barry Schwartz:  Harith, I think the answer is yes, after he gets back from the conference
1:09
[Comment From Prashant]
@barry do you guys cover all of the smx events? i'm new to these livebloggings
1:09
Barry Schwartz:  @prashant, many, not all
1:09
[Comment From Guest]
I've got a WP plugin and Drupal and Magento module ready for that tag: http://yoast.com/canonical-url-links/
1:09
Barry Schwartz:  @Yoast, yes, Matt told me.   Awesome!
1:10
Barry Schwartz:  ~20 minutes until the panel starts
1:11
[Comment From Prashant]
i love yoast.com!
1:14
Barry Schwartz:  ~15 minutes to session start time
1:16
Barry Schwartz:  Again, read major news about Google, Yahoo & Microsoft Unite On “Canonical Tag” To Reduct Duplicate Content Clutter at Search Engine Land - we will live blog all the details in about 15 minutes
1:18
[Comment From Harith]
Question to Matt Cutts: According to google.co.jp issue can we assume for sure now that a sudden drope in Google TBPR indicates a penalty from WebSpam Team? :-)
1:19
Barry Schwartz:  @Hairth, yes, Matt confirmed this
1:23
[Comment From lyndseo]
Hey Barry, how did the announce the news? Did Danny announce it?
1:24
Barry Schwartz:  @Lyndseo, it is officially being announced at SMX west in this panel, but the news is live at Google Blog, Yahoo Blog and SELand, amongst others, as of 12:30 pst
1:24
[Comment From Joost de Valk]
MS has blogged it too now Barry
1:25
Barry Schwartz:  @Joost, thanks adding link
1:25
Barry Schwartz:  @Joost, where is the link to MSN?
1:25
Barry Schwartz:  Again, read major news about Google, Yahoo & Microsoft Unite On “Canonical Tag” To Reduct Duplicate Content Clutter at Search Engine Land - we will live blog all the details in about 5 minutes
1:26
[Comment From Michael Martinez]
Barry, I'd like to know if Google is going to restore fast indexing to Blogsearch ala pre-October update. Used to index blog posts in minutes. Now takes days. I provided queries and screen captures: http://tinyurl.com/bnjpeo
1:27
Barry Schwartz:  @Michael my posts get indexed in seconds
1:27
[Comment From Harith]
Barry. C'mon tweet about you are live covering this important session. I did it for you for my 446 followers :-)
1:27
Barry Schwartz:  @HArith I did
1:29
Barry Schwartz:  @Michael   you see my link?   anyway, starting soon...
1:31
[Comment From Michael Martinez]
Barry, you are NOT being indexed within seconds. Look at the timestamps.
1:31
Barry Schwartz:  @Michael true
1:31
[Comment From Michael Martinez]
Please ask.
1:32
Barry Schwartz:  @Michael they have confirmed they have major issues now, see http://groups.google.com/group/google-blog-search/browse_thread/thread/75267bf8c4766b0c
1:32
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1:32
[Comment From Bill]
The canonical news, will that work across sites? For example if a site syndicates to other sites and wants to be known as the primary site/page for that article, can that tag be put int he header of the page that the syndication story is on to give credit to the site that is doing the syndication?
1:33
Barry Schwartz:  @bill good Q, asking
1:33
[Comment From Harith]
Barry. Can you ask please. Does Google.co.jp considered now as a bad neighborhood to link to?
1:33
Barry Schwartz:  @Hairth they "dont trust it" as much as they use to, that is the answer
1:35
[Comment From Joost de Valk]
@Bill: no. it'll only work within the domain, not outside of it.
1:35
[Comment From eClaire]
Curious: Will this help pass link juice to the canonical url, same as a 301 might?
1:35
[Comment From Bill]
Thank you Barry
1:35
[Comment From Michael Martinez]
Barry, they have NO CLUE about this problem or they are not acknowledging it. Have read the thread. They are not addressing the issue.
1:35
Barry Schwartz:  Staritng now with Matt Cutts
1:36
Barry Schwartz:  Very excited about good news to tell you
1:36
Barry Schwartz:  Multiple search engines supporting
1:36
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1:36
Barry Schwartz:  He says Darwin was borned today and one thing evolve is duplicate content
1:36
Barry Schwartz:  Dup content is a major issues for SEOs and webmasters
1:37
Barry Schwartz:  There are many ways to fix dup content
(1) Make sure your CMS is solid with one URL for one piece of content
(2) Link to one URL
(3) Webmaster Tools perferred domain
(4) 301 URLs

1:37
[Comment From Guest]
go, go Barry we're all ears :)
1:37
Barry Schwartz:  Most SEOs have dup issues and there are issues you cannot solve
1:39
Barry Schwartz:  The solution is a link element you put in the head of the page
1:39
[Comment From steve W]
Does the content have to be exactly the same? what if you are combining the content from several pages onto one page?
1:39
[Comment From Michael Martinez]
Wipe the site. Start over. Duplicate content issue resolved.
1:40
Barry Schwartz:  This is a hint, not a rule, search engines don't have to abide by it
1:40
Barry Schwartz:  So don't rely on it, do everything you can before doing this
1:40
Barry Schwartz:  Avoid dups as much as you can
1:40
[Comment From Scott Clark]
I'm liking this feature already.
1:40
[Comment From Bob Gladstein]
A lot of content management systems are going to have to be updated to allow an administrator to indicate which of a given product's URLs is to be treated as canonical.
1:40
Barry Schwartz:  This does not work across domains
1:41
Keri Morgret:  You can also hold back and wait for people to develop plugins for things like wordpress so you don't need to do all of the work yourself.
1:41
Barry Schwartz:  It does work across subdomains   i.e. sub.domain.com
1:41
Barry Schwartz:  You can use it for https and http
1:41
Barry Schwartz:  Very similar to a 301 redirect
1:41
Expand
1:41
Keri Morgret:  Do the pages have to be bit-for-bit identical?
No, but they should be similar. Slight differences are OK.

1:42
Keri Morgret:  Can I use relative or absolute URLs?
Yes, but we highly suggest that you use absolute URLs.
1:42
Barry Schwartz:  Matt said it works with relative URLs, but try to stick with abosolute URLs
1:42
[Comment From Bill]
What things, besides the link back to the original doc, are suggested across domains to show canonical version.
1:42
[Comment From Michael Martinez]
Barry you might want to add the https/http example to Vanessa's article.
1:42
Keri Morgret:  Can you follow a chain of canonicals?
We may, but don't count on it. Point directly to the final URL. This just applies to Google.
1:42
[Comment From Scott Clark]
Wordpress Drupal and Magento modules done *already* here http://yoast.com/canonical-url-links/
1:42
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1:43
Barry Schwartz:  Can this be abused?   People laugh
1:43
Barry Schwartz:  This is a powerful tool, use it wisely
1:44
Barry Schwartz:  Joachim Kupke at Google did heavy lifting for this
1:44
[Comment From Guest]
if you use absolute URLS and you have keywords in your URLS your density is higher
1:44
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1:45
Barry Schwartz:  He calls out Yoast.com and he has plugins already
1:45
[Comment From some guy]
so if two pages on two sites with the same identical page both claim "canonical".....
1:45
[Comment From Joost de Valk]
Gotta love it ;)
1:45
[Comment From Matt McGee]
Yoast So rocks. :)
1:45
Barry Schwartz:  Matt is now done
1:46
[Comment From James]
Yaost os the WP plugin king
1:46
Barry Schwartz:  Priyank from Yahoo says hello
1:46
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1:46
Barry Schwartz:  Sashi from Microsoft says hello
1:47
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1:47
Barry Schwartz:  Keith says hello as well
1:47
Barry Schwartz:  Keith from Ask.com
1:47
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1:47
[Comment From James]
Surprised this comment section isnt filled with a bit of spam
1:47
Barry Schwartz:  @James it is moderated
1:47
[Comment From AnneHaynes]
Hi Keith
1:48
Barry Schwartz:  Q&A Time
1:48
[Comment From some guy]
that was quick
1:48
Barry Schwartz:  @Some Guy, this is a Q&A panel
1:48
[Comment From some guy]
was his session: oh yeah, ask.com too.
1:48
[Comment From AnneHaynes]
ROFL
1:48
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1:49
Keri Morgret:  Matt: If you're not being crawled well enough, do people know about you? How about your site structure? Do you have a lot of session IDs and other stuff in your URL that is making it harder to crawl?
1:50
Keri Morgret:  Cleaning up canonical issues upstream rather than after the fact is better, if possible.
1:52
[Comment From Michael Martinez]
Barry, in addition to the Blogsearch issue from Google, I'd like to know from each engine how much referral traffic they send out to other Web sites on a monthly basis.
1:52
Barry Schwartz:  @Michael, they wont answer that
1:52
Expand
1:53
Barry Schwartz:  Microsoft says again, "it is just a hint"....
1:53
Will you use the new Canonical Link Tag?
Yes
 ( 82% )
No
 ( 18% )

1:53
Keri Morgret:  Ask has taken an additional step and actually looks at the content. If we run across a number of pages that look really bad, no matter what links you have, you're going to be put to the back of the line for crawling. Good content gets crawled better.
1:53
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1:53
[Comment From Michael Martinez]
Said "YES" but I would have preferred a "Maybe" option on the canonical link tag poll.
1:54
Barry Schwartz:  @Michael, I hate maybes :)
1:54
[Comment From Harith]
@mattcutts just mentioned about rel "cannonical": "search engines don't have to abide by it". Then its useless, Matt (:(
1:54
Expand
1:55
Barry Schwartz:  "Be catious" when using this canonical tag... Please...
1:55
Keri Morgret:  Should we use the tag on pages we don't think there is a problem with?
Matt: Yes, but be cautious.
1:55
[Comment From Kasia Bauer]
My answer really is "if I have to I'll use it" :)
1:55
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1:56
Keri Morgret:  "Just make sure you get it right" when you use the tag.
1:56
Barry Schwartz:  The main different between the 301 and the link tag is that users wont see the link tag and wont be redirected, but 301s   will redirect users...
1:56
Barry Schwartz:  i.e. keep the users in mind,...
1:56
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1:57
[Comment From Michael Martinez]
Kasia, I think the tag makes a lot of sense for sites that reorganize content within a page without really adding to it or deleting it. It will probably help a lot of folks but not everyone.
1:57
Keri Morgret:  Question: How live is it now?
Google: Yes
Yahoo: Working on it
Microsoft: Working on it
1:57
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1:58
Keri Morgret:  What prevents someone who has a penalized website from pointing at your own website and knocking you out? [we're not longer talking about canonical tag]
1:58
[Comment From some guy]
Question: How live is it now? Google: Yes Yahoo: Working on it Microsoft: Working on it Ask.com: ummmmm. sure.
1:58
Expand
1:59
Keri Morgret:  Google tries very hard to keep it so one site cannot hurt another site.
1:59
Keri Morgret:  A domain with a very specific penalty that suddenly redirects might raise eyebrows and an audit.
2:00
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2:00
Barry Schwartz:  The audience on one side of the room, yes that is Matt McGee in second row
2:00
Keri Morgret:  Yahoo is very careful about cross-domain issues.
2:00
[Comment From Matt McGee]
That's me in the pic!
2:00
[Comment From Kasia Bauer]
If we are at dup content issues. I would like to ask what are the basic steps for me to check if I have a dup content problems at all?
2:01
[Comment From Kasia Bauer]
Cheers Matt :)
2:01
Keri Morgret:  Yahoo question: will yahoo display particular characters (ampersand, etc.) in title tags?

It's a very specific quesiton. He does not know, but will check.
2:02
Keri Morgret:  How is canonical tag different from ip-based cloaking?
2:03
Keri Morgret:  Matt: completely different. One is a mini-301, constrained within a domain. THe other is not in any way.
2:03
Keri Morgret:  If you made it [tag] cross-domain, abuse possibility.
2:03
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