Google Launches Demographics Targeting to All Advertisers

Mar 24, 2008 - 7:40 am 1 by
Filed Under Google Ads

Google AdWords announced that demographics targeting is now available to all advertisers. Google has been testing this feature for over two years now and relaunched the test recently without comScore data, although you can still use demographic targeting with comScore data under placement targeted ads.

Google gives you step by step instructions on how to set up demographic bidding, but I have yet to see the option under the "Advanced Options" section after clicking on "Edit Campaign Settings" on any of my campaigns. Here is a screen capture to prove it:

Missing Demographic Bidding

Here are the instructions:

  1. Sign in to your AdWords account.
  2. Select the name of the campaign you want to edit.
  3. Click Edit Campaign Settings.
  4. Find the Advanced Options section of the campaign settings page. Next to the heading Demographics, click Modify bids.
  5. If this is the first time you've made demographic bids, you'll see a page with details on demographic bidding. After reviewing the page, click Get Started. (If you have edited your bids before, you'll be taken directly to the next page.)
  6. On the demographic bidding page, find the gender or age group (such as 25-34) for which you want to adjust your bid.
  7. In the Make Adjustments column for that demographic group, click Edit.
  8. A separate box will open. Click the check box marked Exclude this demographic.
  9. Click Apply Changes.

If it is live, why don't I see it?

Forum discussion at DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Easter Logos from Search Engine Industry