Reputation of SEOs Challenged -- Again

Feb 6, 2008 • 9:19 am | comments (4) by twitter | Filed Under SEO - Search Engine Optimization

Danny Sullivan has written a long piece at Search Engine Land about how SEO is consistently being challenged as an unethical practice. This month, a BusinessWeek article starts trigger, claiming that his SEO experience was not a good one and his $5,000 went down the drain.

After that, Shoemoney said that he didn't like 95% of SEO experts.

One of the more recent events was when Andy Baio called out Sitelynx as an SEO spamming social media sites. The story gained a lot of momentum and had a lot of news coverage.

Ultimately, what it comes down to is that SEO is a disputed practice yet again.

The discussion moves over to Sphinn where many people again support Danny and his frustration.

Wow, Every once in a While Danny does these long posts yet Great Posts. Too many Bad Mouth for SEO, but we know what is good and what works, In the begining it was little upsetting but Now, I learned to kee ignoring those Bad mouth.

And will it really kill business? Probably not.

Here's what you have to ask yourself if you're a search marketer: Will any of these "bad press" incidents affect your ability to land new accounts? Probably not. In my experience as an agency SEO, most clients range from slightly "in the now" about the industry to utter and complete "newbies" that come from the offline marketing wolrd. In other words, they don't read shoemoney.

Any industry is like this, though, if you think about it:

Whether it be plumbers, garages, builders - you're always going to get cowboys who muddy the water but at the end of the day, if you can't fix a boiler or service your own car your gonna need to call a guy who can...No different for our industry.

So what do you think? Forum discussion continues at Sphinn.

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Jacques Snyman

02/06/2008 03:46 pm

This industry is like any other business...there will always be fly-by-nights that will take the money and run, and then you get the people who have a proven track record, sure as heck ain't the cheapest, but get results.

Michael Martinez

02/06/2008 06:06 pm

Nonetheless, these criticisms of the SEO industry (from within and without) present the community with an opportunity to move toward agreeing on some standards. The first generation standards don't have to be perfect, and if they consist of nothing more than minimal criteria for accreditation that would be better than our continuing on as is. SEOs need to show that they can be discriminating, professional, and capable of performing a uniform set of tasks that set a reasonable expectation in the marketplace. Standards will help promote SEO services by teaching people who don't perform SEO to expect a minimum of service in their contracts.

Drew Stauffer

02/07/2008 02:06 pm

How about this... If you think SEO is a sham, then don't purchase it from anyone, but don't come crying when your site doesn't rank for anything.


02/07/2008 09:29 pm

There are so many other factors. I have seen clients that get 100's of leads yet they only close a few deals. If a potential client searches a particular word and find a website that is professional and meets their need there is no reason why they should not get the business.

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