Google Takes Advertising to TV and Print with Bar Codes

Jan 30, 2008 • 9:32 am | comments (4) by twitter | Filed Under Other Google Topics
 

Kevin Heisler of Search Engine Watch and I crossed paths on Monday night at a NYC Advertising Meetup. (Unfortunately, we didn't actually see each other.)

But Kevin blogs about what they discussed, which includes bar codes on print ads (which can tie in traditional media with tracking for online advertising) and audio/TV advertising.

Here's an example barcode:

Semacode

None of these technologies has taken off, but Kevin Heisler says that this is all part of the Google Ecosystem, and you can evolve or die out. We've seen Google TV market ads about 9 months ago and taught you how to set up print ads, but this is a whole new ballgame.

Additional coverage is at Techmeme.

Do you think it will work?

Forum discussion continues at Search Engine Watch Forums.

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Comments:

Mayo

01/30/2008 04:01 pm

Anyone who is advertising in pro level does not give a F word in where he is going to advertise as long as he is making profit on the traffic that is coming his way. All this blabber "what is Google going to do! what is Google going to do" is total free BS PR for Google. If someone is so interested in how much money Google is going to make or loose it should be the concern of Google alone..

Coffey

01/30/2008 08:22 pm

The hard part about this approach to print is that it requires readers to adopt a new technology that has almost no use outside of this application

Bill Hartzer

01/30/2008 10:58 pm

Wow, that brings back memories of the CueCat! http://en.wikipedia.org/wiki/CueCat

Andrew Banks

01/31/2008 09:34 am

So how will Google provide measurement of print and TV advert 'click throughs' (if at all?)

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