Google Takes Advertising to TV and Print with Bar Codes
Kevin Heisler of Search Engine Watch and I crossed paths on Monday night at a NYC Advertising Meetup. (Unfortunately, we didn't actually see each other.)
But Kevin blogs about what they discussed, which includes bar codes on print ads (which can tie in traditional media with tracking for online advertising) and audio/TV advertising.
Here's an example barcode:
None of these technologies has taken off, but Kevin Heisler says that this is all part of the Google Ecosystem, and you can evolve or die out. We've seen Google TV market ads about 9 months ago and taught you how to set up print ads, but this is a whole new ballgame.
Additional coverage is at Techmeme.
Do you think it will work?
Forum discussion continues at Search Engine Watch Forums.
Tamar Weinberg in Other Google Topics at January 30, 2008 9:32 AM
Comments (4)
Comments
Anyone who is advertising in pro level does not give a F word in where he is going to advertise as long as he is making profit on the traffic that is coming his way.
All this blabber "what is Google going to do! what is Google going to do" is total free BS PR for Google.
If someone is so interested in how much money Google is going to make or loose it should be the concern of Google alone..
Posted by Mayo at January 30, 2008 11:01