Does Google Sponsor Your Website if You Run Google AdSense?

Sep 5, 2007 • 9:31 am | comments (7) by twitter | Filed Under Google AdSense

Can you call Google a "sponsor" of your website if you opt in for Google AdSense? A DigitalPoint Forums member presents that question.

Google itself is not a site sponsor. But the links can be termed Sponsored Links since the advertisers are paying for the clicks. You should be careful when using terminology that can get your Google AdSense account banned and contact Google when in doubt with the policies.

The best explanation is that Google is a mediator and gives advertisers (the sponsors) the ability to display their ads on your site.

Similarly, you're not employed by Google if you use AdSense.

The bottom line: it sounds cool to say that Google is your employer or your site sponsor, but Google is not either.

Forum discussion continues at DigitalPoint Forums.

Previous story: Should Webmasters & SEOs Contact Matt Cutts of Google?



09/05/2007 02:03 pm

Wasn't this how the shit hit the fan with the whole 'Google Sponsors Terrorism' hoopla a year or two before? I seem to remember people jumping over Google because Al-Qaeda and related terrorist organizations used Google Adsense to monetize their sites. To these people, that meant that Google was funding (promoting, endorsing, etc.) the acts these organizations committed.

Barry Schwartz

09/05/2007 02:12 pm

Yea, I went out of my way NOT to write about the Google Sponsors Terrorism bit.

Deen M

03/30/2008 07:50 am

Can we make that you sponsor us and we you! We have open ower website for 1week ago ad we have 42members


11/10/2009 05:36 pm

I always thought that if you advertise google on your webstie google gives you money for it!?

frank burns

10/20/2010 01:29 pm

If you open an AdSense Account and allow all of the income raised by advertising to be directed towards saving lives, would you? You could learn html and create vibrant sales pages, seek out knowledge from clickbank and paypal as to how to sell products you may own, and make a decent living by doing a little bit of hard work with satisfying results! On the other hand, you could simply procrastinate what you might think Google's active role should be and open the corridors until you get throttled, the choice is up to you>>


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