Google AdWords Now Bolding Keyword Variations in Google.com

May 22, 2007 • 8:30 am | comments (1) by twitter Google+ | Filed Under Google AdWords
 

A WebmasterWorld thread reports Google not only bolding the ad text that matches your exact search query, but also bolding variations of that query.

For example, a search on ipod in singular form, also bolds the word "ipods" in plural within this Circuit City ad.

google-adwords-ipod-bold.png

WebmasterWorld member Rehan confirms that he also believes this is new, saying;

I'm pretty sure this is relatively new, or at the very least the broadening of what may have been happening on a limited basis before. A few weeks ago I split up a "Keyword widget" campaign into separate "Keyword widget", "Keyword widgets", "Key word widget", and "Key word widgets" ad groups just so I could get bolding without using dynamic keyword insertion. With this new change, I don't need to do that because "Keyword widget" in the ad text is bold even if "Key word widgets" is the search query.

I personally do not know for sure if this is new, but it seems like the majority of the AdWords professionals at WebmasterWorld seem to believe so.

Forum discussion at WebmasterWorld.

Previous story: Google Maps Allows You to Search Your Neighborhood
 

Comments:

kokes

05/23/2007 02:51 pm

This is also the case for some synonyms; for instance, type in "best hosting" at Google and you will see the word "top" receiving bold treatment in the paid ads. It definitely helps given the "avoid superlatives" editorial guideline. Must be new (last week or so) as I have been watching this particular market very closely. --All the best, kokes

blog comments powered by Disqus