There is a recent thread at DigitalPoint forums named Is Matt Cutts a part of the DP Coop? What is happening, is that some DigitalPoint Co-Op Advertisers are using some of their "link weight" to create text ads for Matt Cutts for the term, "search engine optimization." The links reportedly helped Matt Cutts blog earn first page rankings at Yahoo! and MSN Search.

I wonder if this is a good thing or bad thing for the network?

Forum discussion at DigitalPoint Forums.

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