Hand Over the FTP Keys to an SEO Expert?

Oct 10, 2005 • 9:58 am | comments (4) by twitter Google+ | Filed Under SEM / SEO Companies
 

Most companies, SEO or Web development, have had to deal with a client requesting that they give a 3rd party SEO company FTP access to their site. Basically, a client registers a new .com, that list is used by dozens (if not hundreds) of companies to pitch different online services. The client gets a phone call or email from an SEO firm, promising outstanding rankings. The client wants to go with the SEO firm but the SEO firm needs FTP access. You as the person who manages the site, as the person who has the keys to the site, are you willing to give this seo company access?

That is the topic of a thread at HighRankings forum named Seo "expert" Hired By Client -do I Give Ftp Acces, What do others do.

Let me tell you what I would do.

(1) Research this SEO company and if everything seems good on the outside... (2) Schedule a conference call with the SEO company and the client. (3) Then explain the pros and cons of using this SEO firm, if the client wants to proceed with the SEO firm (4) Set up a plan for the SEO firm to work off of a development environment, so all changes can be first reviewed by me. (This can be as easy as having the SEO firm write up a list of changes or setting up a versioning system to track changes). (5) Review changes and make suggestions to client, with client approval... (6) Upload changes.

If the SEO firm demands full FTP access, I would tell the client to host the site on some other server (especially if it is a shared box).

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Comments:

DanielR

10/10/2005 06:52 pm

Speaking as part of an agency that also performs SEO, we usually ask to upload any proposed changes to a development server first - where the client and our team can review the changes together. The optimized pages has to undergo review by us, the client, their laywers and their tech team.

André Scholten

10/11/2005 06:55 am

Often the contract is already signed by the client, so a conference call to decide wether to proceed with that SEO firm is too late.

Dilip

01/03/2006 07:30 pm

Hello Barry, I wouldn't risk such a thing. But doens't this FTP thing get resolved while signing the contract with them?

SEO Chester

07/13/2011 04:36 pm

Bit of a long haul wouldn't you say?

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