Official Site Myth: No Panda Penalties For "Official" Sites

Jan 8, 2013 - 8:18 am 9 by

official siteI love how SEO rumors and myths get started. A possible new myth is to label your site "official" or "original" of product X or on the topic of Y. By doing so, the myth is that you will escape Google's Panda algorithm because it looks for unofficial sites to harm.

A HighRanking Forum thread has a person who heard from someone else that maybe if you had an official site, it would not get dinged by Panda. Taking that one step further, how does Google know which site is official and which is not. Can you put the words official on the web site to trick Google?

See where I am going?

The truth is, Google knows official brands and it knows the link structure a brand web site will have compared to those reselling those brands. It has nothing to do with Penguin or Panda. And slapping on an "official" logo on the site won't matter because most of the official web sites do not have an official label on their web site.

Forum discussion at HighRanking Forum.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 6, 2024

Sep 6, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google August Core Update Done, Google Interview, Google Ads & Merchant Center News & The YouTube Algorithm SEO

Sep 6, 2024 - 8:11 am
Google Updates

Google Search Volatility Still Heated After August Core Update Rollout Completed

Sep 6, 2024 - 8:01 am
Google Search Engine Optimization

My Interview Of Google's Search Liaison On The August 2024 Core Update

Sep 6, 2024 - 7:51 am
Google Search Engine Optimization

Google Clarifies Indexing API Quota & Pricing Information

Sep 6, 2024 - 7:41 am
Google Ads

Google Ads Try On Icon

Sep 6, 2024 - 7:31 am
Previous Story: Google+ Hangout With JohnMu At SMX Israel