Google: New TLDs Google Treats Generic, Even .london Is Not Geotargeted

Apr 17, 2018 - 7:54 am 2 by

Google International

Google treats all those new TLDs that launched a few years ago as generic TLDs, and by default, those are not geotargeted. That includes the new TLDs for popular cities such as .london, .madrid, etc etc. Google's John Mueller confirmed this on Twitter but also said so back in 2014 when they were launching these new TLDs.

Here is John's tweet:

So even those new TLDs that clearly demonstrate local intent and geo intent, Google in these cases are treating as generic TLDs, gTLDs. Why? I suspect because they are not controlled by any specific city or country.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 13, 2025

Jun 13, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google AI Mode Search, Apple Intelligence Updates, Google Live Search, AI Content, SEO & Google Ads

Jun 13, 2025 - 8:01 am
Google

Google Is Now Rolling Out AI Mode In The US

Jun 13, 2025 - 7:51 am
Google Search Engine Optimization

Google Drops Support For Seven Existing Structured Data Markups

Jun 13, 2025 - 7:41 am
Google Ads

Google Ads Shows Audience Size For Custom Segments

Jun 13, 2025 - 7:31 am
Google

Google Search Autocomplete With Back To All

Jun 13, 2025 - 7:21 am
Previous Story: Google: We Don't Always See Links With OnClick JavaScript Events