Google: New TLDs Google Treats Generic, Even .london Is Not Geotargeted

Apr 17, 2018 - 7:54 am 2 by

Google International

Google treats all those new TLDs that launched a few years ago as generic TLDs, and by default, those are not geotargeted. That includes the new TLDs for popular cities such as .london, .madrid, etc etc. Google's John Mueller confirmed this on Twitter but also said so back in 2014 when they were launching these new TLDs.

Here is John's tweet:

So even those new TLDs that clearly demonstrate local intent and geo intent, Google in these cases are treating as generic TLDs, gTLDs. Why? I suspect because they are not controlled by any specific city or country.

Forum discussion at Twitter.


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