Google: New TLDs Google Treats Generic, Even .london Is Not Geotargeted

Apr 17, 2018 - 7:54 am 2 by

Google International

Google treats all those new TLDs that launched a few years ago as generic TLDs, and by default, those are not geotargeted. That includes the new TLDs for popular cities such as .london, .madrid, etc etc. Google's John Mueller confirmed this on Twitter but also said so back in 2014 when they were launching these new TLDs.

Here is John's tweet:

So even those new TLDs that clearly demonstrate local intent and geo intent, Google in these cases are treating as generic TLDs, gTLDs. Why? I suspect because they are not controlled by any specific city or country.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 21, 2025

Nov 21, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google AI Mode With Gemini 3, GEO Rush, Search Console Annotations & Brand Filters, Google Ads & Reviews

Nov 21, 2025 - 8:01 am
Google

Google Nano Banana Pro On Google Search & Google Ads

Nov 21, 2025 - 7:51 am
Google Ads

Google Ads In AI Mode Results In The Wild

Nov 21, 2025 - 7:42 am
Google Ads

Google Ads Prohibits Offline Gambling Ads In More Countries

Nov 21, 2025 - 7:41 am
Google

Google AI Overviews Notice: Double-Check Important Information

Nov 21, 2025 - 7:31 am
 
Previous Story: Google: We Don't Always See Links With OnClick JavaScript Events