Less than a year ago, Google officially announced Google Advisor, which let searchers compare prices on credit card fees, CDs, checking and saving accounts and also mortgage rates. Sometime about a month ago, Google drops the mortgage portion of Google Advisor.
Image via paulspoerry.com
If you try to access the section at google.com/advisor/mortgages you are 404ed. Google dropped it and never said why.
There is an ongoing thread in the Google Webmaster Help and other forums with complaints but Google never responded.
One user said:
I cannot believe that it was not not doing well. I was using it every day to monitor mortgage rates. I found it to be the best tool to get competitive rates from big and small lenders. Most of the other online sites do not provide access to smaller lender data and they are often way more competitive than the larger ones.
The big question is why did Google remove this option and left the others?
Forum discussion at Google Webmaster Help.