What Is the Previous Period For Google Webmaster Tools Reports?

Mar 25, 2011 - 8:38 am 1 by

Google Webmaster ToolsIn October of last year, Google improved the search queries report by adding percent changes to the Google Webmaster Tools report. So if you want to see if you are improving in your rankings, click throughs and impressions, you can do so with this report.

But webmasters are asking in a WebmasterWorld thread, how is the previous period defined?

One would assume that if you put a 30 day date range in the calendar, the change rates displayed in the report would be from the previous 30 days data.

Google Search Queries Report

In fact, the report help document says, "By default, we'll show the last 30 days of data, along with how the daily average for the selected period compares with the daily average for the previous period." So as you can see, it doesn't specifically say what happens if you change the last 30 days to something else.

But one webmaster tested it and said if you change your date range to just two days, it will use the previous two days for the change data. He said he was able to test this with a site that has very little traffic.

Do you agree?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More

Mar 15, 2024 - 8:01 am
Google Updates

Google March 2024 Core & Spam Update Movement Today

Mar 15, 2024 - 7:51 am
Google

Google Image Search Results Testing Like Button

Mar 15, 2024 - 7:41 am
Google

Google Merchant Center Product Studio With Themed Templates Including St. Patrick's Day

Mar 15, 2024 - 7:31 am
Google Maps

Google Search Dishes Nearby Carousel

Mar 15, 2024 - 7:21 am
Previous Story: Google AdSense Adds More Earnings Data To Overview Section