What Is the Previous Period For Google Webmaster Tools Reports?

Mar 25, 2011 - 8:38 am 1 by

Google Webmaster ToolsIn October of last year, Google improved the search queries report by adding percent changes to the Google Webmaster Tools report. So if you want to see if you are improving in your rankings, click throughs and impressions, you can do so with this report.

But webmasters are asking in a WebmasterWorld thread, how is the previous period defined?

One would assume that if you put a 30 day date range in the calendar, the change rates displayed in the report would be from the previous 30 days data.

Google Search Queries Report

In fact, the report help document says, "By default, we'll show the last 30 days of data, along with how the daily average for the selected period compares with the daily average for the previous period." So as you can see, it doesn't specifically say what happens if you change the last 30 days to something else.

But one webmaster tested it and said if you change your date range to just two days, it will use the previous two days for the change data. He said he was able to test this with a site that has very little traffic.

Do you agree?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 28, 2024

May 28, 2024 - 10:00 am
Google Updates

Memorial Day Google Search Ranking Volatility

May 28, 2024 - 7:51 am
Google Search Engine Optimization

Google's John Mueller On Recovering From Core Updates - Maybe You Had A Good Run...

May 28, 2024 - 7:41 am
Google Ads

Undated Google Ads Experiments To End August 23, 2024

May 28, 2024 - 7:31 am
Google

Google Tests Thin Top Deals Search Bar

May 28, 2024 - 7:21 am
Google Search Engine Optimization

Report: 14,000+ Google Search Ranking Features Leaked

May 28, 2024 - 6:15 am
Previous Story: Google AdSense Adds More Earnings Data To Overview Section