Google: Some Store Locator Popups Are Intrusive Mobile Interstitials

Mar 29, 2017 - 7:40 am 0 by

Google Pain

Google's John Mueller said on Twitter yesterday that some store locator implementations on mobile may be be considered an intrusive mobile interstitial and thus be at risk for the mobile interstitial Google penalty - if there is any risk.

He said this in response to a specific example given to him on Twitter that looks like this:

Store Locator Interstitial

John responded "seems like something we'd see as an interstitial (or at least index instead of the other content behind it.)" He added that making it "a banner would be fine," and cautioned "just don't block the view of the content."

Good to know and share with the readers here. But like I said, thus far, this penalty didn't seem to hit that many people.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Campaign Mix Experiments In Beta

Jan 26, 2026 - 7:21 am
Google Ads

Google Ads Product Campaign View Report Is Useful

Jan 26, 2026 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: January 23, 2026

Jan 23, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Double Heated, Personal Intelligence in AI Mode, ChatGPT Ads & Apple Siri Updates Coming

Jan 23, 2026 - 8:01 am
Google

Google Search Gains Personal Intelligence In AI Mode

Jan 23, 2026 - 7:51 am
Google

Google Falls Back To Featured Snippets When AI Overviews Don't Generate

Jan 23, 2026 - 7:41 am
 
Previous Story: Google AdWords Dynamic Search Ads Adds Page Feeds, Expanded Ads & More