Google has added more videos to their Google Ads platform, this new one is called Showcase Shopping Ads where videos can now show for Google Shopping Ads. This format is available to advertisers already running Showcase Shopping ads.
This was posted in the Google help area and covered by Ginny Marvin on Search Engine Land - here is a GIF of it in action:
Google sais "Since launch, we’ve seen that the top Showcase slot drives 3.6X higher than average CTR, and Showcase receives 20 percent more conversion credit with first-click attribution. And retailers like Venus Fashion are seeing success with acquiring new customers: 68% of purchases from shoppers who engage with Venus Showcase ads are new."
Have you seen these in the wild?
Forum discussion at Twitter.
