Google's SEO Friendly Progressive Web Apps (PWAs) Recommendations

Nov 10, 2016 - 7:57 am 2 by

Google Mobile

Google has published a blog post on how to build crawlable Progressive Web Apps (PWAs). Google has given us guidance on this topic before and even told us to not rust into PWAs but now Google has provided some great detail on making search engine friendly Progressive Web Apps (PWAs).

Progressive Web Apps (PWAs) are basically mobile web sites that act like native Android or iOS apps with a lot of the same functionality. It is a Google backed technology that Google has a developer page on and is becoming more and more popular.

Here is an outline of what the blog post covers:

  • Provide Clean URLs
  • Specify Canonical URLs
  • Design for Multiple Devices
  • Develop Iteratively
  • Use Progressive Enhancement
  • Test with Search Console
  • Annotate with Schema.org structured data
  • Test with Multiple Browsers
  • Measure Page Load Performance
The WebmasterWorld administrator called this a "relatively comprehensive guide detailing both best practice and a series of do's and don'ts." Indeed.

So if you are interested in going the PWAs approach, it is worth a read.

Forum discussion at WebmasterWorld & Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 30, 2026

Jan 30, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Rank Volatility Heated, AI Overviews To Send Less Traffic, Opt Out Of It, Yahoo Scouts & Bing AI Performance Report

Jan 30, 2026 - 8:01 am
Google Updates

Google Search Ranking Volatility Super Heated January 29 & 30

Jan 30, 2026 - 7:51 am
Google Ads

Google Ads Tests Third-Party Endorsement Content On Search Ads

Jan 30, 2026 - 7:41 am
Google Search Engine Optimization

Google Search Adds Preferred Sources Help Docs

Jan 30, 2026 - 7:31 am
Google Maps

Google Business Profiles Review Appeals No Longer Delayed

Jan 30, 2026 - 7:21 am
 
Previous Story: Google Search Console Performing Infrastructure Updates, Some Reports May Be Delayed