Google Search Analytics Bug With AMP Non-Rich Results

Dec 19, 2017 - 7:36 am 4 by

Wrenches2 Google 1900px

If you have a site that supports AMP, you may notice that in your Search Analytics report within the Google Search Console, your data for clicks and impressions may have dropped as much as 90%. Google posted on their data anomalies page that there was an issue with them counting the data for the AMP non-rich results impressions and clicks. If you fall within this bucket, you may see huge declines in clicks and impressions in this report.

Google wrote:

There was an error in counting AMP non-rich results impressions and clicks. The issue did not affect AMP appearance in search results, but you might see a drop in your data during this period.

The period affected is between December 14, 2017 through December 18, 2017.

Here is what that report looks like when impacted:

Google Amp Non Rich Results Data Bug

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 3, 2026

Jun 3, 2026 - 10:00 am
Google Search Engine Optimization

Google Search Console AI Performance Report & AI Blocking Controls (Limited)

Jun 3, 2026 - 7:51 am
Google

Google Adding More Link Cards To AI Responses

Jun 3, 2026 - 7:41 am
Bing Search

Yahoo Scout Slighted By Microsoft Scout? And More on Microsoft Web IQ.

Jun 3, 2026 - 7:31 am
Other Search Engines

ChatGPT Multi-Advertiser Placements & Ads Manager Updates

Jun 3, 2026 - 7:21 am
Google Ads

Google Hotel Ads Drops Several Bid Adjustments - A Bug?

Jun 3, 2026 - 7:11 am
 
Previous Story: Michelle Robbins - The Search Community Honors You