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Google announced a new ad unit for Google Play Music. Google now has an ad-supported version in the U.S., bringing free music to users and providing way for artists to earn revenue via ads.
Google said:
This new ad-supported version is great for advertisers interested in connecting with consumers through premium content and delightful mobile experiences. This Google Play Ads inventory is available through the Google Display Network (GDN), which gives advertisers access to engaging and beautiful ad units such as TrueView video ads and Lightbox ads – all mobile-optimized, seamless across screens, and simple to set up. As part of the GDN, advertisers can use keywords, affinity audiences and remarketing to reach the right people at the right time.
Google has been testing this with a select number of artists and so far so good.
This is only available in the U.S. right now, but if it goes well, Google may expand it.
Forum discussion at Google+.
