Google Insights within Google My Business is the analytics tool that shows business owners how much action their Google Maps/Local listing is getting. Currently, most of you probably get those monthly emails that share number of searches, views, clicks on your web site, phone number and driving directions.
But now, if you manage multiple locations in Google My Business, you should see a new button next to the "download locations" button for "download insights."
Here is a screen shot of that button:
The report includes the following columns of data:
- Total searches
- Direct searches
- Discovery searches
- Total views
- Search views
- Maps views
- Total actions
- Website actions
- Directions actions
- Phone call actions
This was first spotted by Evan Oder and posted on Google+ and then picked up by Mike Blumenthal.
This is a sweet feature for local SEOs and those large businesses with many locations.
Forum discussion at Google+.
