Google: Where Are The Search Results?

Jul 30, 2014 - 8:35 am 24 by
Filed Under Google

google answersSince early this year, Google began showing really long form answers, or as Google calls them, "Quick Answers," directly at the top of the search results.

This is a huge debate between Google and the webmaster community. Google rationalizes scraping content and publishing all or most of it as their answer in the search results, saying they are just a swiss army knife but if you want the exact tool, you should click through. While there is fear of the knowledge graph to the point of 55% are scared how far Google has taken it.

Last night, I did one of my first searches that nailed it in for me. Here it is on my iPhone:

Google Quick Answer Mobile
don't worry, she is fine according to Doctor Google

Where are the search results? More importantly, I didn't have to click through, in fact, I really did click through but only because I felt bad. Why shouldn't the source get some traffic for giving Google the answer?

I have had friends and colleagues complain to me about this for a while but this is the first time I personally walked into this myself.

Forum discussion at Google+ and Twitter.


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