Google: Changing The Destination URL Of A Link Changes Relevance & Value Of That Link

Oct 14, 2019 • 7:32 am | comments (1) by | Filed Under Google Search Engine Optimization

Leaves Google

It appears that Gary Illyes from Google said that if you have a link on a page and that link points to page A, but then you change that same link to point to page B - the value and relevance of that link changes as well. Marie Haynes quoted Gary as saying "the weight" of that link "will very likely change."

Again, this is Gary talking on stage, on the hot seat, answering tons of questions and then someone (who is smart and knows this stuff, but nevertheless) interpreting what Gary is saying in real-time and then me interpreting a tweet about what he said.

Here are those tweets:

I found this interesting and I thought many of you would as well!

Forum discussion at Twitter.

Note: This story was pre-written before the Sukkot holiday. I am currently offline for the holiday and unable to respond to comments on this site, social, media or other platforms.

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