Google Knowledge Graph Attractions Tests

May 31, 2013 • 8:21 am | comments (4) by twitter Google+ | Filed Under Google Search Engine

Jason Morton posted on Google+ an interesting user interface for how Google displays attractions or points of interest on a specific city, town, or geographic location.

Typically, the attractions or points of interest knowledge graph card looks like this:

Google Knowledge Graph Attractions

You can even replicate that yourself by searching for [new your attractions].

But Jason spotted a different interface for the same type of query. Instead of a carousel across the top, you get a card with links for a search on [naperville attractions]. Here is a picture:

Google Knowledge Graph Attractions text

So this is a less visual approach to a similar search filter. Maybe because Google has less visual images to pull from or maybe something else? I tried to replicate the above example with tons of different small cities but was unable to.

What do you think is going on here?

Forum discussion at Google+.

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