Google Knowledge Graph Adds Web Site URL & Hyperlink

Sep 29, 2015 - 8:12 am 6 by
Filed Under Google

click for full size

As you can see from the picture above (click on it to enlarge), Google has added the URL of the site mentioned in the knowledge graph, when the query is navigational.

So searching for [fox news], [pbs], [yahoo], [bp] and other brands, you will see their knowledge graph panel with their URL.

In addition, you can search for popular musicians/artists such as [neil young] and get the artist's official web site in the knowledge graph.

I am glad Google added this URL, it makes the whole swiss army knife analogy feel a bit better.

I first covered this at SEL based on a hat tip from Rahul Mistry from http://bluepostdigital.com.

Forum discussion at Twitter.

This post was pre-written and scheduled to be posted today.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 24, 2026

Feb 24, 2026 - 10:00 am
Bing Search

Microsoft Thwarts AI Prompt Injection Attacks Aimed To Manipulate AI Engines

Feb 24, 2026 - 7:51 am
Google Ads

Google Ads Support Form Requires You To Authorize Google To Make Changes

Feb 24, 2026 - 7:41 am
Bing Search

Microsoft Advertising Tests Shopping Carousel With Multiple Images Toggle

Feb 24, 2026 - 7:31 am
Google

Google Tests Removing Dates From Articles In Discover Feed

Feb 24, 2026 - 7:21 am
Bing Ads

Bing Updates Shopping Ads Design

Feb 24, 2026 - 7:11 am
 
Previous Story: Purple Yahoo Cable Car