Google: Internal Nofollow Links Don't Devalue The Page They Are On

Apr 13, 2017 - 8:11 am 8 by

Gray Spotlight Broken Links2 Google 1900px

An interesting question was posed to Google's Gary Illyes on Twitter asking if "internal nofollow links devalue the page that it's on?" Gary said that they do not devalue that page and asked why would they. The response from the person who asked was that a former Googler, likely @filiwiese may have said that. Of course, it may have been interpreted that he said that and he didn't really say that.

But Gary said that if I place nofollow links on this page that are nofollowing internal links, it won't devalue this page. Maybe what Fili said was that if you nofollow internal links, Google may use that as a stronger signal that the page is not worthy because you have control of what you nofollow and thus, you nofollowing internal pages on your site is a strong signal.

But either way, it seems to me that Google treats nofollowed links one way. A nofollow linked is simply not followed and nothing passes (good or bad) from that link to the page. That shouldn't devalue any page more or less, outside of the link value not passing, as it doesn't with any nofollowed link.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 18, 2024

Apr 18, 2024 - 4:00 pm

Google Notes On Search Won't Necessarily Go Away In May

Apr 18, 2024 - 7:51 am
Google Maps

Google Maps Releases New Directions, Travel & EV Features

Apr 18, 2024 - 7:41 am
Google Ads

Google Ads Reminds Advertisers Some Ad Customizers Will Go Away May 31st

Apr 18, 2024 - 7:31 am
Google Search Engine Optimization

Google Drops Video Carousel Markup

Apr 18, 2024 - 7:21 am
Google Maps

Google Business Profiles Register Your Defibrillator (AED)

Apr 18, 2024 - 7:11 am
Previous Story: Google: Domain Age Doesn't Matter For Search Rankings