Google's German Spam Fighter Johannes Mehlem Interviewed

Jul 10, 2015 - 7:49 am 3 by

Google Johannes Mehlem

The OnPage blog has an interview with a Google spam fighter, aka Search Quality Analyst, on what it means for him to keep Google's search results spam free.

The interview was not with John Mueller, but rather Johannes Mehlem. Johannes Mehlem was the one who the major link bust in Germany a year ago and also helped communicate the flash warnings for mobile users. But he is very involved in webmaster communication in the German SEO industry, which is a big one.

From what I know, German SEOs are very into their links, so it may be seen as a Penguin pool.

The most interesting part of the interview, and there are many interesting parts, is his personal view on what web spam he dislikes the most:

What I dislike are websites that are purely generated for search engines and not at all for users. Apart from the fact that those pages are not compliant with our webmaster guidelines, I think that organizations or webmasters are already discrediting themselves with such methods in front of their visitors and potential clients.

I always felt, if you can understand what Googlers dislike or what their pet peeves are on the web, you can quickly know what to stay away from.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Search Console Reporting Change Since 100 Results Broke

Sep 15, 2025 - 7:51 am
Bing Search

Bing Places Update Coming Soon: Navigation, Experience & More

Sep 15, 2025 - 7:41 am
Google Search Engine Optimization

PSA: Most Third Party Google Search Tracking Tools Are Broken

Sep 15, 2025 - 7:31 am
Search Engine Optimization

Structured Data Does Not Help With Visibility In AI Search

Sep 15, 2025 - 7:21 am
Google News

FTC Investigating Google Over Ad Pricing & Terms On Websites

Sep 15, 2025 - 7:11 am
Google Search Engine Optimization

No, Google Search Console Did Not Add An AI Overviews Filter

Sep 15, 2025 - 7:02 am
 
Previous Story: UCLA Stat Club Quotes Google's Hal Varian For Promotion