Google Finds Content Via Links & Sitemaps; In That Order

Oct 24, 2018 - 7:41 am 5 by

Captain Obvious Google

Google's Gary Illyes said at PubCon last week that Google finds content mostly through links and XML Sitemaps. He said the number one way is through links, crawling links on the web and the number two way is through XML Sitemaps.

Yes, this is obvious but hey, Google for Google to list the number one and two way they discover new content for their index.

It is also a good excuse for me to use a Captain Obvious GIF for a story header image.

Best practices is to make sure Google can discover your links both through normal links on the web and also via Sitemaps. Don't just do one or the other, definitely don't just depend on XML Sitemaps.

Give Google multiple ways to find your content.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 15, 2025

Sep 15, 2025 - 10:00 am
Google Search Engine Optimization

Google Search Console Reporting Change Since 100 Results Broke

Sep 15, 2025 - 7:51 am
Bing Search

Bing Places Update Coming Soon: Navigation, Experience & More

Sep 15, 2025 - 7:41 am
Google Search Engine Optimization

PSA: Most Third Party Google Search Tracking Tools Are Broken

Sep 15, 2025 - 7:31 am
Search Engine Optimization

Structured Data Does Not Help With Visibility In AI Search

Sep 15, 2025 - 7:21 am
Google News

FTC Investigating Google Over Ad Pricing & Terms On Websites

Sep 15, 2025 - 7:11 am
 
Previous Story: Google: Regional Hreflang Markup Not Coming Soon