Google: Fetching Content From Other Web Sites Does Not Add Value

Dec 29, 2017 - 7:42 am 9 by

Google Fetch Dog

You see this a lot in the publishing world, where you have the same article published on hundreds of web sites. Normally it is from a news source like AP, where they send out the feed, third party publishers fetch it and then post it on their site. Google literally finds the same article, same exact content, from hundreds of web sites.

Aaseesh from Google told a webmaster who operates a financial web site that his idea about "fetching" news from Reuters and then posting it on his site is not the best idea. Aaseesh wrote:

Doing that may not provide much value to users since he can find the content on the source site itself. Think of what value you can provide to users on your site and start from there. Here's some guidance to get you going: https://webmasters.googleblog.com/2011/05/more-guidance-on-building-high-quality.html.

Yep, he is linking to the Panda post from 2011 - interestingly enough.

"Everyone is doing it" is what you are all thinking. Yep, but still, do all 500 publications posting that same story rank number one for that story in Google? Nope, only one can rank number one, the 499 others do not.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Dashboards Available In Google Analytics

Sep 11, 2026 - 12:32 pm
Search Forum Recap

Daily Search Forum Recap: September 11, 2026

Sep 11, 2026 - 10:00 am
Google Search Engine Optimization

Google Search Console Indexing Report Missing Old June Data

Sep 11, 2026 - 9:17 am
Search Video Recaps

Search News Buzz Video Recap: Google Degrades EU Search Quality, Losing Faith In Your Site, AI Mode Match Types & Google Maps Photo Scams

Sep 11, 2026 - 8:01 am
Google Ads

Google Shopping Ads X Days Left Attribute On Sponsored Ads

Sep 11, 2026 - 7:51 am
Google Ads

Google Ads Reporting Segments For Loyalty Program Members

Sep 11, 2026 - 7:41 am
Previous Story: Google Maps Doesn't Allow Negative Reviews From Current Or Former Employees