Google Responds To February 2020 Update Saying "We Do Updates All The Time"

Feb 13, 2020 - 7:03 am 54 by
Filed Under Google Updates

Google Algorithm Update

Danny Sullivan from Google responded to numerous questions about the unconfirmed Google February update early this morning saying "We do updates all the time." This is the same statement he made for the November 2019 update. In fact, in November we took this response as confirmation that there was an update, just not "broad core update."

Google wrote on Twitter "We do updates all the time. I would suggest rereading our general advice about this:"

Google did not say this was not an update, that nothing happened. Google in fact said they there was an update, many of them. To say there was no update is inaccurate according to this statement, espesially when (1) Google said "we do updates all the time" and (2) the data from tools and the community show a big shift.

When it comes to core updates, Google pre-announces those, and this was not what one would call a broad core update.

But this could have been a search algorithm update unrelated to the core updates. It could have been a bug released somewhere that was reverted, hence all the fluctuations being seen in the data, site analytics and tracking tools. Either way, Google did not say no update at all happened. It is just one of those updates that Google is not talking about and has nothing to share about.

Here is Google's statement from the November update:

From what I have been reading, those sites impacted by this early on are seeing huge changes over the past five days. Things do now seem to be settling down with whatever update(s) happened over the weekend through Wednesday (February 7th through February 12th). It was not a big broad core update but it was something and hopefully it was something that Google tweaked and reverted but I am not sure.

Just look at this new chart from Glenn Gabe showing one specific site that was impacted and then reverted back days later:

SEOClarity is saying it sees a lot of reversals from the February 7th changes now as well:

Weird, right? But it does explain the chatter and tools going insane.

Forum discussion at Twitter, WebmasterWorld and Black Hat World.


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