Google Defines Search Analytics Impressions, Position & Clicks

Aug 2, 2016 - 7:46 am 1 by

Wrenches1 Google 640px

Google has posted a help document named What are impressions, position, and clicks? This document is one of the most comprehensive and authoritative documents on how Google defines the metrics shown in the Google Search Console's Search Analytics report.

It goes through the definition of an impression and in this case it is mostly when a search result screen loads your result, most of the time, the user doesn't have to scroll past the result but in some cases they do for it to be counted as an impression.

It also goes through how Google defines position, including top position and average position. It also defines what constitutes a click. It goes through which URL Google assigns these metrics to. It then breaks it down by type, such as the carousel, AMP results, featured snippets, rich results, app install links and image results.

This document is incredibly comprehensive, I suggest all webmasters and SEOs read it a few times.

Forum discussion at Twitter and Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 17, 2025

Sep 17, 2025 - 10:00 am
Google

Google Discover Tests Showing X Posts From Just Your Followers?

Sep 17, 2025 - 7:51 am
Other Search Engines

OpenAI Updates Search In ChatGPT: Factuality, Shopping & Formatting

Sep 17, 2025 - 7:41 am
Google

Google: Searchers Want AI Summaries Over Links

Sep 17, 2025 - 7:31 am
Google Maps

Google Business API Q&A Feature Going Away November 3 (Changes Coming?)

Sep 17, 2025 - 7:21 am
Google Ads

New Google Merchant Center Suspension Video Verification

Sep 17, 2025 - 7:11 am
 
Previous Story: Google Sends Mentor Boxes Of Water Bottles & Google Cardboard