Google Defines Search Analytics Impressions, Position & Clicks

Aug 2, 2016 - 7:46 am 1 by

Wrenches1 Google 640px

Google has posted a help document named What are impressions, position, and clicks? This document is one of the most comprehensive and authoritative documents on how Google defines the metrics shown in the Google Search Console's Search Analytics report.

It goes through the definition of an impression and in this case it is mostly when a search result screen loads your result, most of the time, the user doesn't have to scroll past the result but in some cases they do for it to be counted as an impression.

It also goes through how Google defines position, including top position and average position. It also defines what constitutes a click. It goes through which URL Google assigns these metrics to. It then breaks it down by type, such as the carousel, AMP results, featured snippets, rich results, app install links and image results.

This document is incredibly comprehensive, I suggest all webmasters and SEOs read it a few times.

Forum discussion at Twitter and Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Google Sends Mentor Boxes Of Water Bottles & Google Cardboard