Google Can Rank Pages When The Query Isn't Present On The Page

Jul 3, 2017 - 7:47 am 23 by

Google Blank News

Rabin posted on Twitter "Google can and on many instances will rank a page for query even if the query is not present on that page. @methode #nobrainerfriday." In which, Gary Illyes from Google responded to saying "true."

Tweeet

This is a topic we covered before where we showed how for years, Adobe Reader ranked incredibly well for the term [click here] and the page has no such content for that term. Why? Well, everyone links to that page with the keyword text, "click here" to download Adobe Reader to read this PDF we embedded on our site.

Adobe still ranks very well for that keyword.

Which is why John Mueller said that one time that title tags are not critical ranking factors.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Google & Bing UK Wimbledon Championship On 140th Anniversary