Google Adds New Books Schema Markup With Buy E-Book Links

Dec 7, 2016 - 7:56 am 4 by

Google Authorship

Google has added a new schema markup type for books in their developer center. Aaron Bradley posted about it on Google+ explaining that this was just added on December 3, 2016.

It is currently a closed beta, but you can apply to be part of it by filling out this form.

These "book actions" make "Google Search an entry point for discovering books and authors, enabling Search users to quickly buy the books that they find directly from Search results," Google said.

Here is what the card looks like, including the buy e-book feature:

Google E Books

Aaron Bradly added:

It's worth noting that, not for the first time, Google is providing publishers with URLs that don't actually exist - here as values for the required EntryPoint Google-required property actionPlatform. All of these "" URLs Google glibly provided as actionPlatform targets will return a 404 if you actually attempt to fetch them (and no, you won't find them in either):


It's perhaps understandable that when Google requires a new class or property that they just invent one rather than put it through the pipeline, but this happens frequently enough that I think we need to coin a phrase for these faux, Google-minted URLs. I propose " URL"

Purchasing books seems to be purely organic and no AdWords ads built into them, yet.

You can learn more about it in the developer center.

Forum discussion at Google+.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 28, 2024

May 28, 2024 - 10:00 am
Google Updates

Memorial Day Google Search Ranking Volatility

May 28, 2024 - 7:51 am
Google Search Engine Optimization

Google's John Mueller On Recovering From Core Updates - Maybe You Had A Good Run...

May 28, 2024 - 7:41 am
Google Ads

Undated Google Ads Experiments To End August 23, 2024

May 28, 2024 - 7:31 am

Google Tests Thin Top Deals Search Bar

May 28, 2024 - 7:21 am
Google Search Engine Optimization

Report: 14,000+ Google Search Ranking Features Leaked

May 28, 2024 - 6:15 am
Previous Story: Google AdWords Editor V11.7 Adds Location Extensions, Bumper Ads & More