Google Search With Blue Navigation Links, Not Red Links?

Jun 19, 2015 - 8:59 am 3 by
Filed Under Google

Joost de Valk the founder of Yoast, spotted Google testing using blue navigation links in the main search results. Normally Google uses red, in fact, they always use red.

Here is a picture from Yoast:

click for full size

You can click on it to expand.

While this has no real impact on rankings, this is actually a pretty serious visual change to the Google search results. I am sure Google will test this for some time and then decide to either go with it or not based on some usability metric.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 9, 2026

Mar 9, 2026 - 10:00 am
Google

Google's Liz Reid On Progression Of Google AI Search

Mar 9, 2026 - 7:51 am
Google

Google Discover Follow Widget Home Card

Mar 9, 2026 - 7:41 am
Google

Google: Trending Posts & Discussions Added To What People Are Saying

Mar 9, 2026 - 7:31 am
Google Search Engine Optimization

Google Search Console BigQuery Exports Not Working?

Mar 9, 2026 - 7:21 am
Google Ads

Google Ads Sends Notices For European Union Political Ads

Mar 9, 2026 - 7:11 am
 
Previous Story: Google: We Do Take Action On Black Hat Spam In Spammy Niches