Google Search With Blue Navigation Links, Not Red Links?

Jun 19, 2015 - 8:59 am 3 by
Filed Under Google

Joost de Valk the founder of Yoast, spotted Google testing using blue navigation links in the main search results. Normally Google uses red, in fact, they always use red.

Here is a picture from Yoast:

click for full size

You can click on it to expand.

While this has no real impact on rankings, this is actually a pretty serious visual change to the Google search results. I am sure Google will test this for some time and then decide to either go with it or not based on some usability metric.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google AI Overviews Pushing Searchers Into AI Mode, Drops Show More Button

Aug 28, 2026 - 1:30 pm
Search Forum Recap

Daily Search Forum Recap: August 28, 2026

Aug 28, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google GoTo Parameter Fight, PDFs Go Missing In Google, SEO For AI Responses & Google and Microsoft Ads News

Aug 28, 2026 - 8:01 am
Google Ads

Google Ads Book Buttons Expand To Search & Performance Max

Aug 28, 2026 - 7:51 am
Google Search Engine Optimization

Google Announces Search Updates For Transparency, Actionable Updates Get Blog Posts

Aug 28, 2026 - 7:41 am
Google

Google Preferred Sources, Tailor Your Feed & Search Profiles Are Different

Aug 28, 2026 - 7:31 am
 
Previous Story: Google: We Do Take Action On Black Hat Spam In Spammy Niches