Google Search With Blue Navigation Links, Not Red Links?

Jun 19, 2015 - 8:59 am 3 by
Filed Under Google

Joost de Valk the founder of Yoast, spotted Google testing using blue navigation links in the main search results. Normally Google uses red, in fact, they always use red.

Here is a picture from Yoast:

click for full size

You can click on it to expand.

While this has no real impact on rankings, this is actually a pretty serious visual change to the Google search results. I am sure Google will test this for some time and then decide to either go with it or not based on some usability metric.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google's John Mueller & Other Googlers Working On New Year's Day 2026

Jan 1, 2026 - 7:47 am
Logos

Google Displays New Year's Eve Doodle On New Year's Day

Jan 1, 2026 - 7:15 am
Search Forum Recap

Daily Search Forum Recap: December 31, 2025

Dec 31, 2025 - 10:00 am
Google Updates

Google Algorithm Updates 2025 Infographics

Dec 31, 2025 - 7:51 am
Google Maps

Google Adds Help Page For Link Or QR Code To Request Reviews

Dec 31, 2025 - 7:41 am
Google Ads

Google Ads Search Terms Report Adds Quick Filters Without Options Enabled

Dec 31, 2025 - 7:31 am
 
Previous Story: Google: We Do Take Action On Black Hat Spam In Spammy Niches