Google: Avoid Change URLs Unless You Really Have To

Aug 16, 2018 - 7:14 am 7 by

Google Wave

For years and years, Google has been telling people to not change URLs unless they have to. Google's John Mueller said it again in a Reddit thread, strongly encouraging the webmaster to avoid changing the URLs on his site.

In this example, the webmaster is looking to change his international URL structure to /en-gb from /uk and to /de-de from /de, and so on. Google's John Mueller the biggest concern he sees with how Google will react is the URL change and the time it takes Google to reprocess it all. He wrote:

The bigger effect will be from changing a lot of URLs (all pages in those folders) - that always takes time to be reprocessed. I'd avoid changing URLs unless you have a really good reason to do so, and you're sure that they'll remain like that in the long run.

This does not apply with HTTP to HTTPS, because Google has a special process for this.

But for most other URL changes, espesially not at the root level, it can take Google some time to rediscover all those URLs.

Forum discussion at Reddit.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 12, 2026

Jun 12, 2026 - 10:00 am
Google Search Engine Optimization

Google Search Console Link Report Finally Fixed & Updated

Jun 12, 2026 - 8:16 am
Search Video Recaps

Search News Buzz Video Recap: Google Post-Core Update Volatility, Zero Clicks Rising, Apple’s Siri AI & Google SEO Docs

Jun 12, 2026 - 8:01 am
Google Ads

Home Listings Come To Google Local Services Ads

Jun 12, 2026 - 7:51 am
Google Ads

Google Ads Extends Dynamic Search Ads (DSA) To AI Max Timeline

Jun 12, 2026 - 7:41 am
Google Search Engine Optimization

New Google Search Console Tool/Report: Platform Property Tooltips

Jun 12, 2026 - 7:31 am
 
Previous Story: Google's Blue Pool Table Room