Google AdWords Now Allowing Link Buying Ads?

Feb 11, 2015 • 8:45 am | comments (15) by | Filed Under Google Ads (AdWords)

Google AdWords LinksRand Fishkin from Moz posted on Google+ that Google AdWords seems to have lifted their ban on link selling/buying companies from advertising on their network.

He shared a screen shot showing link selling services and companies selling links to link buyers. But is it just expanded keyword match or a new change in AdWords policy. Truth is, I never knew Google AdWords did not allow link buying/selling ads and I can't find a source that had said this (am I missing it?).

Here are some screen shot of ads for queries around these services:

[buy links] has no ads:

click for full size

[buy pagerank] has ads mostly for books on Google PageRank:

click for full size

[buy backlinks] has ads:

click for full size

[link building] has ads:

click for full size

[buy links for seo] also has ads:

click for full size

Is this new? I am not sure, to be honest. Of course, the ethical question of if Google should take money from advertisers selling services against their guidelines is another topic.

Forum discussion Google+.

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