Google AdSense To Penalize/Remove Ads From Pages Vs Whole Site

May 15, 2017 • 8:07 am | comments (1) by | Filed Under Google AdSense

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Google announced this morning they are making two changes to the AdSense product. (1) Enabling the ability to remove ads on a page-by-page basis when that specific page is in violation. (2) A new AdSense policy center so publishers can learn more about why their pages are in violation.

Truth is, I thought Google was able to stop specific pages from showing ads in the past. In fact, I am 99% sure they have emailed me about specific pages not being able to show ads due to some sort of violation.

But Google said "historically, for most policy violations, we remove all ads from a publisher’s site." Now Google is rolling out "page-level policy action as the new default for content violations," adding that Google will be "able to stop showing ads on select pages, while leaving ads up on the rest of a site’s good content."

Google does reserve the right to "still use site-level actions but only as needed and when it's necessary, such as in the case of egregious or persistent violations," Google will "still terminate publishers."

The new policy center, Google said:

We’re also announcing a new Policy Center as a one-stop shop for everything a publisher needs to know about policy actions that affect their sites and pages. We have been piloting this Policy Center with thousands of AdSense publishers, who have been very positive about these changes—and provided great feedback and suggestions on how to make the Policy Center more useful.

In just a few weeks, all AdSense publishers will have more transparency about why policy actions were taken and the violations found, including page-level action data, so they can quickly resolve these issues across all their sites and pages using step-by-step instructions. The Policy Center also makes it easy for publishers to tell us when policy issues have been resolved and their pages are ready for review.

Forum discussion at Twitter.

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