Google seems to be testing an ad format on mobile search where they remove the description section from the ad. The ad copy is removed, the only thing you see are the headlines and URL. This was being tested on mobile in the bottom ad units.
PPC hubbub posted a screen shot of this on Twitter and wrote "Interesting test Google are doing at the moment, bottom 3 results of the first page are only showing Headlines, no description lines. More incentive to be in top 4 positions?"
Here is the screen shot:
Are you able to see these?
Forum discussion at Twitter.
