Domain Name Registration Expire Date Or Length Not A Google Ranking Factor

Nov 19, 2018 - 7:34 am 10 by

Google Domain Age

We've covered this numerous times but hey, Google had to chime in again about the topic of domain name registration length and the expire date of a domain name not being used as a ranking signal by Google's search algorithms once again.

John Mueller from Google had to confirm that he said in the past it was not a ranking signal. In fact, he said on Twitter this morning that it doesn't make sense for them to use this as a signal in a practical sense. John said "Yeah, this is more of a practical thing than a signal of quality." "Also, AFAIK some TLDs have restrictions regarding limiting registration length or publishing the expiration dates (though I haven't checked that in a while now), he added."

You can see the string of debate in the Twitter thread.

Yet another example of direct vs indirect SEO ranking factor debates where Google likely doesn't even look at this signals indirectly at all.

Forum discussion at Twitter.


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