Bing Shopping Merchants: FTP URL Change

Apr 2, 2012 - 8:20 am 0 by
Filed Under Bing Ads

Bing Shopping Merchants

Microsoft's Ricky Poole announced in the Microsoft Advertising Forums that if you are using the numeric FTP address to upload your feeds for Bing Shopping, you need to update it immediately to the normal address.

Ricky said the new FTP address is and use that, not the numeric one.

Here are the full details as Ricky from Microsoft posted:

What’s changing?

  • IP Address-based FTP delivery of your feeds:  If you are sending your feeds via FTP and you are sending via a numeric FTP address, you will have to change to the recommended text FTP address “”

What is not impacted?

  • FTP uploads to (non-numeric address) will not be impacted, other than intermittent delays of 2 hours or less.  Simply retry your feed upload. 

What do I need to do?

  • You don’t need to do anything if you upload to  

  • If you use to send your feeds, you don’t need to do anything.  Both issues are being handled separately by   If you would like to learn more about sending offers to Bing via, see our Getting Started page or contact [email protected] for details.

  • If you use a numeric IP address to upload your feeds, you will have to update your upload scripts/jobs to the recommended setting of (without quotes)    
  • If you have a technical issue blocking this change, please contact Bing Shopping     Merchant Support.
  • If you see delays in your feed uploads:  Please just retry your feed upload, with our apologies.  This delay is temporary and will be resolved as soon as possible on or after 4/13.

Why this is happening:  Here at Bing Shopping, we continue to make improvements to our processes and infrastructure.  For a small number of merchants who use a numeric IP addresses to upload their feeds, one such change, a data center migration, will interfere with their upload scripts/jobs. 

Still have questions?:  

Forum discussion at Microsoft Advertising Forums.


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