's 15th Birthday

May 10, 2011 • 9:10 am | comments (1) by | Filed Under - Ask Jeeves 15 Years Old Logo15 years in the Internet world is like 100 and is like a 100 today. It is their 15th birthday and they have really come full circle.

From starting as a question and answer service to getting into web search and then going back to a question and answer service.

It has been a hard 15 years with ups and downs. I won't point out all my very harsh criticism of them on their birthday, that would not be nice. You can simply scan the category if you wish.

I like how Greg Sterling summed it up:

  • July 1999: Ask Jeeves goes public
  • March 2005: IAC buys Ask Jeeves for $1.85 billion
  • February 2006: Jeeves the Butler goes into retirement
  • April 2006: Steve Berkowitz, head of, leaves to join Microsoft. Jim Lazone named CEO of Ask
  • June 2007: Lanzone launches innovative Ask 3D UI, which other engines copy to varying degrees
  • January 2008: Lanzone is out as Ask CEO, Jim Safka replaces him but later leaves
  • April 2009: Jeeves the Butler returns in the UK
  • July 2009: Doug Leeds takes over as CEO of Ask
  • July 2010: Ask embraces “social search” (Q&A) and establishes current strategy

A very happy birthday and wishing you another 15 years!

If you want a larger version of the background today, click here.

Forum discussion at WebmasterWorld.

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