Google: Large Number of 404s Doesn't Hurt You

Mar 29, 2010 - 7:38 am 2 — by

A Google Webmaster Help thread has Googler, JohnMu, replying to some concerns about using 404s, page not found commands.

JohnMu said:

Having a large number of 404's on a site is generally not a problem for us, especially if the 404 page helps the user to find related entries within your site.

Of course, Google likes when webmasters return proper http header codes, especially in the page not found case. JohnMu explains:

Using a 404 (or perhaps, if you're certain that the page will be gone forever, a 410) is a good idea because it helps us to remove the old entries from our index over time.

Some people feel 404s are a bad thing. They are not. Use them properly and they can be extremely helpful to the health of a whole web site in a search engine.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Adopts New AI Training Control

Oct 30, 2026 - 12:50 pm
Bing SEO

Microsoft Bing New AI New Controls With AI Training From AI Search Grounding

Oct 30, 2026 - 12:15 pm
ChatGPT Ads

ChatGPT Gets Wider Ads, Multi-Image Ads Expands, Expansion & More

Oct 30, 2026 - 11:17 am
Search Forum Recap

Daily Search Forum Recap: October 30, 2026

Oct 30, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility X2, Spam Updates, AI Overviews Everywhere, Blending Ads & Organic, Google & Microsoft Earnings

Oct 30, 2026 - 8:01 am
Google Search Engine Optimization

Google AI Overviews & AI Mode 0.9% Click-Through Rate, Opt Out Study Says

Oct 30, 2026 - 7:51 am
Previous Story: Long AdWords Display URLs Messing Google Results