Google: Large Number of 404s Doesn't Hurt You

Mar 29, 2010 - 7:38 am 2 by

A Google Webmaster Help thread has Googler, JohnMu, replying to some concerns about using 404s, page not found commands.

JohnMu said:

Having a large number of 404's on a site is generally not a problem for us, especially if the 404 page helps the user to find related entries within your site.

Of course, Google likes when webmasters return proper http header codes, especially in the page not found case. JohnMu explains:

Using a 404 (or perhaps, if you're certain that the page will be gone forever, a 410) is a good idea because it helps us to remove the old entries from our index over time.

Some people feel 404s are a bad thing. They are not. Use them properly and they can be extremely helpful to the health of a whole web site in a search engine.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 3, 2026

Jul 3, 2026 - 10:00 am
Google Search Engine Optimization

Google Page Indexing Report Has Been Fixed & Updated

Jul 3, 2026 - 8:20 am
Search Video Recaps

Search News Buzz Video Recap: Google June Spam Update Done, Fraud DMCA Takedowns Breaks Google, Costly Google Ad Budget Changes & More

Jul 3, 2026 - 8:01 am
Google Maps

Google Local Reviews Go Missing For Many Businesses

Jul 3, 2026 - 7:51 am
Google Maps

Google Business Profile Restrictions & Penalties Are Additive

Jul 3, 2026 - 7:41 am
Google Maps

Google Tests New Local Places Layout Design

Jul 3, 2026 - 7:31 am
 
Previous Story: Long AdWords Display URLs Messing Google Results